Website development on a turnkey basis: things you need to know

Kary Starkova Marketing Specialist at New IT
Creating website on a turnkey basis is a full-fledged development cycle of your web project from the idea and the preparatory stage to the immediate launch and further maintenance of the resource.

How to understand that this service will be the best solution for your business now?

Let's see from the opposite side. You will not need this method if you are already online and your website needs only some improvements or a design update. In this case, we recommend using technical support, where such work is provided, or simply ask for revision.

But if:

  • you are just starting a business;
  • your business existes offline and you decide to go online;
  • you are already online, but the developed website was made of poor quality and does not meet your business processes at all, — it will be easier and cheaper to start from scratch.

The next step is to decide on the development method: with one, the website is based on a complete template, with the other, it is developed from scratch and on a turnkey basis with a unique design.

A turnkey solution is cheaper and faster. Perfect for those who are just going online and have no idea about the digitalization of the internal processes of their business. In addition, it is an ideal option for those with a limited budget or very tight deadlines.

It is necessary to take into account a significant disadvantage of complete solutions: the possibilities for adaptation to the individual objectives of the customer are quite limited. However, if in the future you are ready to develop your website based on a complete solution, you can use technical support services.

The second way — website on a turnkey basis — is longer and more expensive. But it justifies itself — as it fully meets your goals, objectives and any wishes.. And this does not necessarily mean an expensive website. Firstly, it all depends on the number of requirements. Secondly, phased development is now common. At the first stage you get a website with a minimum, but sufficient set of functions to start work, and at subsequent stages you refine the project, having already established the first sales and having a profit after the launch. This method is suitable for those companies that have already worked out their internal and external business processes, want to establish effective online sales or brightly present services and develop their brand.

Website types:

  • Landing page. A single page website designed to promote a specific product or service. It is a digital marketing method and is distinguished by the presence of a clear call to action.
  • Corporate website. A multi-page website, the purpose of which is the presentation and promotion of the company and its services. It has not only informational potential, as it was before. A corporate website is the face of your brand on the Internet, and with its help you will be able to attract new customers and maintain partnerships with existing ones.
  • Catalog website. This web resource has a list of products with a detailed description and will be of interest to companies that are engaged in wholesale and retail trade. However, it is not created for the purpose of online sales, but to familiarize users with the range. It is not possible to make a purchase directly on such a website.
  • Online store (B2C/B2B). If you want to sell goods/services directly on the website, then you need to develop a full-fledged online store: with a catalog, product card, shopping cart and personal account. You can read more about creating online store on a turnkey basis here.

A whole team of specialists works in the process of creating a website on a turnkey basis:

  • project manager is responsible for overall control, deadlines and communication between the client and the team;
  • business analyst analyzes the needs of the client and formulates technical requirements;
  • designer creates a user-friendly interface, thinks over the style and design of the website;
  • frontend developer makes up what was prepared by the designer;
  • backend developer integrates layout and CMS, sets up integrations with other systems (accounting systems, payment systems, etc.);
  • QA engineer checks the work of the finished website and looks for possible errors in it.

What are the steps to create a website on a turnkey basis:

  • Receipt of an application
  • Analysis, complexity assessment, suggestion of development ways
  • Signing an agreement
  • Business analysis, technical task, prototyping
  • Design, UX
  • Layout
  • Integration, programming
  • Testing
  • Launch
  • Feedback analysis
  • Improvements and development.

Examples of website development in Belarus

The use of a complete solution from the 1C-Bitrix Marketplace catalog can be seen on the example of creating an online store for the Udachnik retail chain. This store is a leader in sales of garden equipment and electric power tools from global manufacturers. The developed functionality based on a complete solution was enough to quickly launch the website and establish effective sales.

Готовое решение

As for the unique design, digital audio tools online store Keepforest and online store for Galanteya can be highlighted in our portfolio.

Working with digital content in the case of Keepforest has become a unique experience for our team: from using non-standard technologies to creating our own player. You can learn more about the features of the project here.

An excellent example would be the creation of an online store for one of the leading local brands of bags and accessories — Galanteya. As in any turnkey website development process, we began with a thorough market research and prototyping.


Галантэя

So, we worked out all the key points and small nuances, and then implemented them. For example, the user can see if there is a model he is interested in in Minsk and book it (or immediately purchase it online). And if the good is out of stock, then the user can subscribe to notifications of receipt. To keep the content high quality and relevant, our designer prepared recommendations for images (photo ideas, backgrounds, dimensions, positioning).


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We can conclude that website on a turnkey basis is an ideal option for developing a website from scratch, when you are ready to trust current issues to real experts and want to avoid having to plunge into the technical nuances of web development.

NewIT has been selected among the Top Web Development Companies In Virginia by Designrush.

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